Aaron Anderson · Senior Consumer Insights Lead
Seventeen years building the read teams used to decide. An Instagram India campaign shipped off one of my barrier maps and moved brand health twelve points. A P&G retail program built on my shop-along work drove $25M in category lift at Target.
The work has been at Meta (Instagram brand, growth, India market), P&G (Tide, Laundry Care, shopper insights for Target and Walmart), and Nielsen. The cases inside this site show how each decision was framed — the messy human signal, the structure I built, and the outcome a team could ship against. The resume gives you the chronology. The site gives you the read.