Profile
Aaron Anderson
Consumer insights for brand, creative, and audience decisions.
Background across Instagram, Procter & Gamble, Nielsen, and 3RDWAVE Research. Most of the work is about understanding people well enough to help a team choose a direction.
Current
Marketing Insights Lead, Brand Foundations at Meta / Instagram.
Focus
Brand positioning, creative development, audience research, and mixed-method studies.
Best fit
Consumer insights, market insights, audience research, or creative research roles.
15
years across tech, entertainment, and CPG
3
markets in the Instagram drivers model study
$450K
diary-study cost reduction
$80M
potential damage losses mitigated