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Aaron Anderson · Senior Consumer Insights Lead

I have spent seventeen years helping teams make brand, product, and research decisions. An Instagram India campaign used my barrier map and moved brand health by double digits. A P&G retail program built on my shop-along work drove $25M in category lift at Target.

aaron.offbrain.ai SF Bay Area
Personal Wood. Clay. Drone frames. Meals abroad.
Professional Meta. Procter & Gamble. Nielsen.

The work has been at Meta (Instagram brand, growth, India market), P&G (Tide, Fabric Care, shopper insights for Target and Walmart), and Nielsen. Each case names the business question, the research I ran, what I recommended, and what changed. The résumé lists the roles and dates.

Inside · seven cases Impact
  1. 01Instagram global brandRepositioned on connection
  2. 02Instagram IndiaDouble-digit brand lift
  3. 03P&G Fabric Careinformed ~$100M in decisions
  4. 04P&G × Target end cap$25M category lift
  5. 05Tide Big Bet InnovationShipped to market
  6. 06Offbrain AI235,000-record corpus
  7. 07Jarvis AgentUnified action feed
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