Work history preview

Aaron Anderson

Consumer research and insights leadership across Meta, P&G, Nielsen, and independent projects.

Consumer insights Meta P&G Nielsen

Skills

Brand positioning Audience and culture research Creative development Mixed-methods research Behavior data systems AI-assisted research Stakeholder alignment Vendor and agency leadership

What I do

I define the decision and deadline, design the study, review the evidence, and present the recommendation. My projects have produced barrier maps, category-planning systems, shopper segmentations, and a research database built from voice and source documents.

Work history

Nielsen and earlier research roles

I worked on segmentation, pricing, promotion, trade funds, portfolio modeling, and database analytics.

P&G

At P&G, I worked on shopper strategy, brand equity, connected-home behaviour data, packaging and water strategy, and global research programs.

Meta

At Meta, I worked on app-preference drivers, creative go/no-go calls, creator resonance, growth barriers in a large emerging market, and brand foundations for a global platform.

AI-supported research

I use AI to organize source material, search transcripts, compare responses, and retrieve the records behind a finding.

How I work

I start with the business decision, document the evidence source, separate findings from recommendations, and write the next action plainly.

Education

MBA, UW-Madison A.C. Nielsen Center. BA, Sociology and Statistics.

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