Meta / Instagram
Marketing Insights Lead, Brand Foundations. Brand positioning, creator resonance, creative development, and measurement.
Resume
Short form.
Consumer insights professional with 15 years across tech, entertainment, and CPG.
Brand positioning, creative development, audience research, mixed-methods studies, and measurement. Started in analytics at Nielsen, moved through marketing research at P&G, and now works in marketing insights at Meta / Instagram.
P&G
Senior Manager, Fabric Care Innovation. Voice-led diary workflow and SIOC design research.
P&G
Manager, Corporate Analytics. “The Talk” response research, social brand equity measurement, executive presentation.
P&G
Associate Manager, Shopper Insights. Ethnographic shopper personas and shelf design research.
Nielsen and 3RDWAVE
Analytics and CRM modeling roles tied to portfolio optimization and segmentation revenue gains.
Selected brands
Platform, household care, packaged goods, retail, and adjacent categories.
Platform
- Meta
Household and personal care
- Tide
- Downy Fabric Softener
- Downy Unstopables
- Ariel
- Pampers
- Crest
- Always
- Old Spice
Packaged goods and retail
- Kraft
- Oscar Mayer
- Ritz
- Walmart
- Target
- Safeway
- CVS
- Walgreens
- Rite Aid
Other categories
- P&G
- Nielsen
- 3M
- Ashley Furniture
- Iams Dog Food
